How do we decide what to buy for Give Simple? It's a combination of knowledge of the customer (the most important part!), fashion forecasting, sales history and buying things we want to give as gifts, or that we would love to have for ourselves.
Give Simple is lucky enough to work with a very experienced fashion director, Roz Pactor, a former VP from Foley's who provided fashion direction for a 2 Billion Dollar company for many years. Roz is now the go-to fashion authority in Houston, advising everyone from high end boutiques to newspapers and magazines, to local fashion icons. If you want to know what to wear, or more importantly what to buy next, Roz can guide you!
Roz complies a fashion overview for Give Simple each season, prior to market trips and them she and I strategize which fashion trends will be right for Give Simple. Trends need to fit the image of our company and our customer. This would include considering whether items are fresh, contemporary, well-priced and whenever possible, simple. Really traditional, extremely expensive, or mass produced items just won't make the cut.
That's why you'll see Give Simple working with our Jewelry makers to design styles that cover the Statement Necklace Trend, for example. Instead of just buying the same $300-$600 big necklaces we see in other stores, we had our Domino Jewelry maker update the best seller you love with semiprecious stone beads, for only $45! (and we were right, the style featured in our email sold out in 2 days!) Allison Dayton is working on some larger necklaces in her global style, too.
When we love a trend that is very high end, we work hard to find a well-priced alternative. Look for a new Handbag line to debut on Give Simple soon that will cover the exotic skins, and dulled metallic looks that will be huge for Fall 2008, at prices well under $100.
While Give Simple does not pursue cutting edge trends, we do work hard to give our customers updated accessories and gifts that are in style and on target.
With fashion guidance, care for our customer's needs, and some of our own lusts thrown in, we'll keep bringing you new and fresh products the Give Simple way.